The Venue on Shaftesbury Avenue
Genting Casino London Chinatown stands at 93-107 Shaftesbury Avenue, London W1D 5DY, right on the edge where Soho runs into the West End theatres. Leicester Square, Piccadilly Circus, Tottenham Court Road and Covent Garden are all nearby, only a short walk in each direction. An evening can be stitched together easily here: eat, watch a show, then move on to the tables without crossing the city again.
The premises operate as a full land-based casino. Classic table games, electronic terminals, slot machines, a bar and a restaurant all sit in the same building. The set-up is quite open. Regulars, tourists, people from the local area dropping in for an hour - the casino does not lean entirely on a high-roller scene.
Entry is for guests aged 18 and over. Photographic ID is requested if a visitor appears under 25, or if they want to sign up for a loyalty scheme. Dress is smart casual rather than formal. You can walk onto the main floor without arranging membership in advance.
| Feature | Detail |
|---|---|
| Address | 93-107 Shaftesbury Avenue, London W1D 5DY |
| Phone | +44 (0) 20 7494 3020 |
| Operator | Genting Casinos UK Limited |
| Regulator | UK Gambling Commission |
| Local Authority | Westminster City Council |
| Minimum Age | 18+ with photo ID |
| Dress Code | Smart casual |
What You Find on the Gaming Floor
Live tables sit at the heart of the room. American roulette, blackjack and baccarat are the standards on offer. Alongside them, the casino deals Squeeze Baccarat, where the player slowly peels back the corners of the cards before they are fully exposed. The game style comes from Asian casino culture and, in this setting, ties into the Chinatown theme in a way that feels integrated rather than surface-level.
Cash-game poker runs alongside the main pit. Exact blind levels and rake details are usually listed in third-party poker directories, but those numbers change over time, so anyone heading in purely for poker should call ahead to check the current set-up.
Electronic roulette terminals and slot machines occupy the quieter areas, and they tend to pick up usage when live tables are not yet busy or fully staffed. The bar and restaurant stay open through gaming hours and work off a menu with Asian influences, reflecting the branding on the floor. Guests do not need to leave the premises if they want a meal.
Opening hours are not perfectly consistent across public listings. Most directories mention that the property trades daily from around 12:00 until roughly 04:00, with live tables usually starting between 13:00 and 14:00. Some sources, however, call it a 24/7 venue. The safest approach is a quick phone call to +44 (0) 20 7494 3020 before travelling, especially if a visit is planned late at night.
Brand History and Corporate Structure
Public sources place the opening of Genting Casino London Chinatown around 2013 or 2014. Exact dates do not line up completely, and no clear launch day is confirmed in open records. What is more certain is the context: the casino arrived as part of Genting Casinos UK Limited expanding its London presence, delivering a Chinese-themed property into a highly visible, international district of the capital.
Genting Casinos UK Limited is the operating company behind the venue. That business sits under Genting UK plc, which in turn forms part of Genting Malaysia Berhad. Genting Malaysia is an international group based in Malaysia with gaming and hospitality operations in several regions around the world. Within Britain, the UK division runs more than 30 provincial casinos alongside its London properties, so by number of venues Genting is one of the larger operators in the UK market.
The head office for Genting Casinos UK Limited is located at First Floor, Resorts World Birmingham, Pendigo Way, Birmingham, B40 1PU. The London Chinatown casino is one of a cluster of London properties within the same network; others include The Palm Beach Casino, Genting Casino Cromwell Road and Genting Casino Stratford.
| Entity | Role |
|---|---|
| Genting Casino London Chinatown | Licensed premises, land-based casino |
| Genting Casinos UK Limited | Operating company, licence holder |
| Genting UK plc | Parent entity for UK operations |
| Genting Malaysia Berhad | International parent group |
| UK Gambling Commission | National regulator |
| Westminster City Council | Local licensing authority |
Regulation and Licensing
On the UK Gambling Commission’s public register, the listing appears as “Genting Casino London China Town, 93-107 Shaftesbury Avenue, London, W1D 5DY” and is recorded as a licensed casino premises operated by Genting Casinos UK Limited. Alongside that, Westminster City Council grants and oversees the local premises licence. Both national and local layers apply at the same time, reflecting the dual structure of licensing that runs through the UK casino sector.
Genting Casinos UK Limited holds an operating licence from the Gambling Commission that covers casino gambling across its network in Britain. This licence brings in conditions on responsible gambling policies, anti-money laundering controls and customer due diligence processes. Guests at the Chinatown casino fall under the same framework of player protections that apply at other UK-licensed venues, including self-exclusion tools and formal complaints and dispute channels.
The entry on the Gambling Commission public register, available under reference 537, confirms the London Chinatown casino as an active, licensed premises under the Genting group.
